Privacy Policy

1. Information We Collect

NovaTech Electronics collects the following categories of personal information:

• Account information: Full name, email address, phone number, and shipping address provided during account registration or checkout.
• Payment data: Credit card number, expiration date, and billing address. All payment data is processed by Stripe and is not stored on NovaTech servers.
• Device and usage data: IP address, browser type, operating system, pages visited, and time spent on each page. Collected via first-party cookies and Google Analytics 4.
• Product interaction data: Product registration details, warranty claims, and customer support transcripts.

2. How We Use Your Information

We use collected information for the following purposes:

• Processing and fulfilling orders, including shipping and returns.
• Providing customer support and responding to warranty claims (average response time: 24 hours).
• Sending transactional emails (order confirmations, shipping updates). Marketing emails require separate opt-in consent.
• Analyzing website usage to improve product pages and site performance.

3. Data Sharing

NovaTech does not sell personal information to third parties. We share data only with:

• Stripe: Payment processing.
• FedEx and UPS: Order shipping and delivery tracking.
• Google Analytics 4: Anonymized website usage analytics.
• Zendesk: Customer support ticket management.

All third-party providers are bound by data processing agreements that prohibit use of your data for any purpose other than providing services to NovaTech.

4. Data Retention

• Account data: Retained for the lifetime of your account plus 30 days after deletion request.
• Order records: Retained for 7 years to comply with US tax reporting requirements.
• Analytics data: Anonymized and retained for 90 days, then permanently deleted.
• Support transcripts: Retained for 2 years after ticket closure.

5. Security

NovaTech uses TLS 1.3 encryption for all data in transit. Personal data at rest is encrypted using AES-256. We conduct annual third-party security audits (most recent: October 2025 by CrowdStrike). Access to personal data is restricted to authorized personnel using role-based access controls with mandatory two-factor authentication.

6. Your Rights

Depending on your jurisdiction, you may have the following rights:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate personal data.
• Deletion: Request deletion of your personal data (processed within 30 days).
• Portability: Request your data in a machine-readable format (JSON or CSV).
• Opt-out: Unsubscribe from marketing emails at any time via the link in each email.

To exercise any of these rights, email privacy@novatech.example.com or call 1-800-NOVATECH (Mon\u2013Fri, 9 AM\u20136 PM PT).

7. Contact

NovaTech Electronics, Inc.
100 Innovation Drive, San Jose, CA 95110
Email: privacy@novatech.example.com
Phone: 1-800-NOVATECH